With the implementation of the VOC Directive (Volatile Organic Compound Directive) the VOC levels in solvent-based and water soluble paints are increasingly becoming similar. In future, this will result in the abolishment of the current strict separation of both types of paint. COLOR EXPERT is already prepared for this step. The program contains both products, which are suitable for all paints, as well as speciality products which are still needed - the differences between the paint types are still noticeable. Based on extensive product tests, we decided to pursue a three-prong approach to best address the current requirements:
- Tools for all paints
- Special tools for solvent-based paints
- Special tools for water soluble paint
The regrouping of COLOR EXPERT is communicated via the newly designed packaging and POS materials: This is how we create transparent Tools & Supplies displays for your customers.