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The depth of the vertical display panels provides additional space for product information directly next to the individual products - providing the customer with even more information to make the purchase decision even easier.
The consumer can check out the ergonomics of the product and make the purchase decision on the basis of his/her haptic impression.
The large communication area provides space for customer-specific information and guides the customer quickly and clearly to the right product.
The advertising space and display design is flexible and new display concepts, e.g. directly relating to materials, can easily be realized.
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The overview of the frame sizes and communication of size and frame codes clearly simplifies the assignment of the proper rollers. As such, purchases of the wrong products are avoided.
The consolidation of the container, product, and task makes it easy for the consumer to learn COLOR EXPERT's colour coded system.
A) Applicators
red = for wall, ceiling and exterior paint
yellow = for varnishes
green = for stains/wood protectionB) Prep Work
blue= for drop cloths, sheeting and tarps, painters & masking tape, sanding & clean up, patching & repair, and wallpaper & cutting
The friendly expert motivates and animates the consumer. He doesn't only appeal to the consumer via the display header, he even goes home with the consumer on the packaging. A high brand recognition is guaranteed.
